Our commitment to quality

A market stall is where we started out, selling avocados on a small stall every Saturday at Paddy’s Market Flemington.

However, over the years, as our customer base grew and we ended up with an increasing number of loyal customers wanting quality ripened avocados each week, we realised that we could turn our small avocado stand into something more. We realised that there was the potential to turn out small market stand into a thriving business, and that is what we did.

Today, we run a wholesale fresh fruit and vegetables produce company that, as well as selling various other fruits and vegetables, specialises in supplying avocados to the foodservice industry. What we do might be somewhat different to where we started out, but we couldn’t be prouder of our company.

Our business might be larger than the small stand we once had, but one thing that hasn’t changed is our dedication to providing the highest quality produce. For us, ensuring that we only sell the highest quality produce is our priority, because we believe that each and every one of our customers deserve the best quality product possible.

“We believe in quality, freshness and top-notch customer service”

From strength to strength

To ensure consistency and quality, we have a small group of avocado growers whom we work with daily in a bid to control avocado supply and maintain healthy stock levels. Our avocados are sourced from four areas throughout the year — Western Australia, New South Wales, Northern Queensland and Southern Queensland.

Since our primary focus is supplying food service, we have recently ventured into 'delivery'. We started a small delivery service to cater to our loyal customers who are no longer able to buy our avocados from the market. However, we cater to all their fresh food requirements. This extra service has attracted more customers and triggered our decision to expand this business aspect by hiring a sales manager to oversee business operations. We have also invested in some trucks and vans to supply fresh market produce to all interested customers as well as conditioned avocados as per our customer’s specifications.

Food safety is important to us

As part of the promise that we make, we guarantee that all of the produce that we supply is not only of the highest quality but is also safe. We are HACCP certified and regularly audited, to ensure that high standards of food safety and food handling are consistently adhered to.

The HACCP management system is a way of ensuring that food safety is properly addressed using the control of biological, physical and chemical hazards resulting from raw material production, procurement and handling, to the manufacturing process, distribution and consumption of the ready-to-sell produce.

We are proud to have certification from Sci Qual International, demonstrating just how seriously we take health and safety and the produce that we sell. Because we understand that when it comes to produce there is nothing more important than food safety.